'Got Milk' Gets Extreme Web Makeover | Adweek 'Got Milk' Gets Extreme Web Makeover | Adweek
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'Got Milk' Gets Extreme Web Makeover

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NEW YORK While the California Milk Processor Board's "Got milk" campaign has been a trailblazer offline, the effort has remained decidedly behind the times online. Unlike its cleverly crafted TV spots, GotMilk.com has remained the epitome of "brochureware" -- a site that serves up static information extolling product benefits.