Google TV Ads Users Offered DVR Data
Google will soon begin offering its TV advertisers information on whether DVR users fast forward through their ads or not.
On Thursday (Jan. 29), the search giant announced on its traditional media-focused blog google-tmads.blogspot.com that brands which have purchased inventory via its Google TV Ads product will now be provided impressions data for ads that appear during shows that consumers record using a DVR. The data will be supplied free of charge, wrote Yaroslav Volovich, software engineer for Google TV Ads in a blog posting, shedding light on how frequently specific ads are actually played back or skipped over by DVR users.
Theoretically,
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