Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan the whole Internet, Zuckerberg has positioned Graph Search as a tool for searching for people, connections and friend recommendations.
Despite that differentiating tactic, any Facebook search engine would be—and has been—considered a potential rival to Google’s market-dominant product.
During a South by Southwest session on Sunday, Guy Kawaski—former Apple evangelist and newly hired consultant to Google-owned Motorola—asked Google’s svp of search Amit Singhal what he thought of Graph Search.
“Time will tell if people really need that kind of search,” Singhal responded.
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