Google Buys Pandora-Like Startup, Songza | Adweek Google Buys Pandora-Like Startup, Songza | Adweek
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Google Boosts Music Offerings With Songza Deal

Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube.

"Over the coming months, we'll explore ways to bring what you love about Songza to Google Play Music," Google said in a blog post today. "We'll also look for opportunities to bring their great work to the music experience on YouTube and other Google products."

Google is launching a YouTube music service on top of its monthly subscription Play offering. Songza operates more like Pandora in streaming radio, delivering songs and playlists based on particular moods or context. For instance, the app will serve up rainy day or gym mixes.

Songza's sale price was not revealed, but The New York Times reported that Google paid $39 million for the Long Island City startup.

"We can't think of a better company to join in our quest to provide the perfect soundtrack for everything you do," Songza said on its blog today. "No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use."

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