FTC Votes to Keep July 1 Implementation for Children's Privacy Rules | Adweek FTC Votes to Keep July 1 Implementation for Children's Privacy Rules | Adweek
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FTC Won't Delay Implementing Updated Children's Privacy Rules

Six months to come into compliance with Coppa is 'adequate'

Websites and mobile apps directed to kids under 13 won't get any extra wiggle room to come into compliance with new digital privacy regulations. The Federal Trade Commission voted unanimously to keep the July 1 implementation date for the updated Children's Online Privacy Protection Rule.

The Interactive Advertising Bureau, the Application Developers Alliance and 18 other organizations last month requested a six-month delay, arguing that there was insufficient time between the FTC's release of its FAQ guidance and the July 1 date to figure how to execute the rules. Of course, just as many privacy groups cried foul and said the date shouldn't be moved.

In the six-page letter to the organizations turning down the delay request, the FTC seemed to side with the privacy groups that operators had six months—plenty of time to digest and execute the changes required by the updates.

"The commission took into account the costs and burdens of complying with the rule. Indeed, the commission specifically chose July 1 as the effective date in order to allow operators enough time to come into compliance," the FTC wrote, calling six months "adequate."

Protecting children’s privacy in the face of rapidly changing technology also weighed heavily on the FTC's decision to keep the date.

The IAB said the FTC's decision would be more than a disappointment for hundreds of stations impacted by the changed Coppa rules: "Companies now have less than three months from the FTC's release of the FAQs to understand, implement and operationalize the new rule. For many small businesses, this will be too much to bear, and the few quality children's sites and services that exist today will suffer as a result."

 

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