Fox Mobile Gets Makeover
NEW YORK News Corp.’s mobile content operation is rebranding and reorganizing as it looks to expand into new territories and make mobile a key growth business for the conglomerate.
After recently buying out the 49 percent stake in mobile joint venture Jamba previously held by VeriSign, News Corp.’s mobile business will now be known as Fox Mobile Group. Mauro Montanaro, who has served as CEO of Jamba since January, heads FMG as CEO.
The News Corp. arm will have three units focused on mobile content production (Fox Mobile Studios), licensing to third parties (Fox Mobile Entertainment) and distribution (Fox Mobile Distribution).
The latter will house Jamba, the company’s brand throughout Europe, and Jamster, the brand name it uses in the U.S.,
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