Fox Inks Partnership With YouTube’s WIGS Channel

Female-friendly platform to serve as broadcast incubator

Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS.

One of the 100 or so original content channels launched by YouTube a year ago, WIGS offers broadcast-quality dramatic fare designed to appeal to female viewers. Last summer, the channel premiered a number of new series, including the 12-part Julia Stiles vehicle Blue and Neil LaBute’s Denise.

In the first week that WIGS made Blue available, the channel drew 3.51

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