Former Execs Look to Tap Boomer Market With Parentgiving Site
Three entrepreneurs are jumping into the Web publishing/e-commerce arena with the launch of Parentgiving.com, a new site aimed at baby boomers tasked with caring for aging parents.
The service-oriented site features original content on topics ranging from home and bath safety for elderly parents to dealing with the onset of diseases like dementia and Alzheimer’s. Also covered: navigating the financial issues that arise as parents age. The site will also aggregate relevant headlines from sources like Reuters and the New York Time.
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