A Ford Car Is Tweeting in Sweden | Adweek A Ford Car Is Tweeting in Sweden | Adweek
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A Ford Car Is Tweeting in Sweden

Stockholm station visitors are part of Twitter stunt

Ford Kuga Titanium X Sport

Ford is taking the idea of the "Internet of Things"and giving it a social twist over in Sweden.

The carmaker has parked a Ford Kuga Titanium X—a low-emission, diesel-powered vehicle—right outside of Stockholm Central Station, where the car is rigged with sensor technology that captures what onlookers are doing before tweeting an interpretation about their activity on Twitter. The Ford is evidently also "commenting" on what it's like inside the historic station at various times. In Swedish, the tweets can be seen via the @TweetingKUGA account as well as on a big screen next to the car.

Advertising agency Havelle is behind the effort, which provides an important reminder: If you need to tweet while driving, pull over and park first.

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