Wipeout and The Bachelorette are the biggest TV shows on the Internet. And ABC is the number one network.
At least according to a new report issued by comScore, which for the first time is able to report audience numbers for individual network shows as part of the launch of Video Metrix 2.0, its much improved video measurement product. Based on the report’s June audience numbers, nearly 1.2 million viewers logged onto the Web to stream the summer reality series Wipeout, while over a million viewers watched The Bachelorette online.
In fact, according to comScore’s limited sample (it does not track born on the Web shows, or even shows aired on Fox and the CW), ABC had the five most popular series on the Web in June. Besides Wipeout and The Bachelorette, viewers logged on in big numbers to view True Beauty (702,000 unique viewers), Jimmy Kimmel Live (682,000) and General Hospital (571,000 uniques).
The most viewed CBS show was The Young and the Restless (551,000 uniques), followed by The Late Show with David Letterman (524,000 uniques), found comScore. The only NBC show to crack the 500,000 mark was America’s Got Talent (502,000).
Besides show-by-show audience figures, comScore is touting Video Metrix 2.0 as providing far richer details on other aspects of online video, including detailed reporting of online video ad impressions, as well as the ability to filter video viewing by ads and content.
In addition, the research firm says it can now provide metrics such as average daily unique viewers, viewing sessions, and total monthly ads per viewer (in June Hulu lead all publishers with 24.2). ComScore says it can also rank video ad networks by their actual reach, rather than potential reach, as was common in the past.