The fast growing women’s portal SheKnows has rolled out a new regionally-targeted parenting channel dubbed GeoParent.
The new channel is aimed at parents seeking information on local family activities, such as festivals, fairs and kid-oriented destinations. Initially, GeoParent features content covering 10 U.S. States-- New York, Arizona, California, Michigan, Ohio, Texas, Pennsylvania, Florida, Illinois and Georgia—as well as Canada. And beyond serving as a leisure guide, GeoParent.com also features content on health, kid friendly diets, and local sports teams.
According to Quantcast, SheKnows.com currently reaches 6.5 million unique users in the U.S. Among the current SheKnows/GeoParent advertisers are Colgate and Lifetime.