Adweek: So what’s a digital-media tyro like you doing at a fusty old-media company like CBS?
Jim Lanzone: I don’t really think of it that way at all. People think the Internet will supercede TV, but it’s really been more additive than anything else, largely because it’s so portable. It’s not taking anything away from linear television; if anything, it’s encouraged people to spend even more time watching video.
AW: The fact that we can watch TV on a telephone: is this doing something insidious to the parts of our brain that process narrative?
JL: Think about the very early days of TV—the first shows were structured just like radio broadcasts or Broadway shows.
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