Facebook is starting to throw its weight around when it comes to game developers that are making a killing selling virtual goods on the social media platform.
According to TechCrunch, as of July 1, Facebook’s fledgling currency, Facebook Credits, will be the only way to pay for game play on the site. Individual games can maintain their own virtual currencies, such as FarmVille’s FarmBucks—but users can only pay for them with Facebook Credits.
Considering just how massive social gaming is—Zynga’s newest game CityVille has already exceeded 100 million players in just a few months—Facebook Credits are on their way to becoming the de facto currency of the Web. The more ubiquitous Facebook Credits become, the greater the currency could impact Web payment services like PayPal and Google Checkout.
Additionally, more Facebook Credits used means more cash in Facebook’s coffers. According to TechCrunch, Facebook pulls in a 30 percent cut on every Facebook Credit purchase.