Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Organic reach suffering for Viral Nova, others

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to.

Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the change in the sites’ unique visitors over the same time period. (The data points below for Viral Nova and Distractify were not available for those dates, so we used information from the earliest time period with accurate data.)

  Change in Facebook referrals between Nov.
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