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Ex-Yahoo! Exec Unveils SportsFanLive

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NEW YORK Former CBS and Yahoo Media executive David Katz is set to unveil SportsFanLive, a community Web site targeted at super-passionate sports fans. The venue attempts to blend elements of news and social networking.

According to Katz, who helped build Yahoo Sports' successful business before leaving the company in late 2006, the site has been designed for fans who care more about following their favorite teams and trashing the teams they hate, rather than general sports enthusiasts.

Users can establish profiles on the site and are specifically instructed to customize the home page to feature prominent links to the teams that matter most to them -- with individual team pages serving as the site's core. To populate these team pages with news, SportsFanLive will link to