ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

Multi-year deal creates new premium ad space

One of the biggest names in sports is letting other publications tap into its digital audience. 

ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content to be seeded natively into ESPN's editorial stream, including between articles in the ESPN newsfeed. 

"We used to work primarily with business development or product teams, and now we also work with sales teams," Outbrain vp of product marketing Matt Crenshaw said.

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