With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

Unboxing videos go massively viral

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector.

The video, which has been viewed more than 43 million times since it was uploaded on July 11, is of an unknown woman describing the contents of a new toy set. The New York Times Magazine purports to have unveiled the unboxer as a 21-year-old woman living in Westchester County, N.Y.,

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