Jonathan Epstein has stepped down as the CEO of the in-game advertising firm Double Fusion. Epstein is being replaced by Alex Sood, who previously led the company’s Asian division.
According to a spokesperson at Double Fusion, Epstein left the company to “pursue passions outside of gaming.” However, Epstein is a gaming media veteran, having previously served as evp and general manager, media division, for IGN Entertainment and founding president and CEO of GameSpot.com.
Sood’s hire comes as the in-game ad space looks to bounce back from a brutal 2009, which saw rival firm IGA Worldwide put itself up for sale as it desperately sought funding. Double Fusion looks to be in a more stable position, as the company has also announced it has secured new funding from Jerusalem Venture Partners.
Officials declined to disclose how much funding had been secured. But Sood expressed optimism. “The ongoing confidence and support of our investors ensures our ability to shape the future of in-game advertising,” he said.
“The market is showing real traction and acceptance for in-game advertising as a must-have media for brands looking to reach a core demographic target.”