Digital OOH Firms Up for Sale
Two of the nation’s largest digital out of home companies are on the block. Cinema rep firm Screenvision and Premier Retail Networks, which operates in-store digital networks, were put up for sale Thursday (Jan. 29) by their owner Thomson.
Faced with mounting debt and the likelihood it would breach covenants, the Paris-based company said it would look to divest businesses that don’t fit with its core media technology businesses, singling out both PRN and its 50 percent stake in Screenvision.
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