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Digital Not Layoff-Proof, But Coping

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Digital media departments long struggling with a shortage of experienced talent are bracing for the possibility of layoffs and/or hiring freezes as the economic downturn persists. Yet buyers say the industry is better prepared to handle staffing reductions than just a few years ago.

On Oct. 31, Razorfish laid off close to 40 staffers. However, according to Sarah Baehr, vp, national media discipline lead, the digital media department was untouched and is actually looking to fill several positions.

Baehr said that unlike the years following the dot-com fallout, when junior staffers were often promoted quickly and turnover was a persistent problem, she now believes the talent situation has stabilized.