Digital Hot List 2007

Social networking. Video sharing. Music downloads. Celebrity gossip. The hottest trends on the Web owe much to the indomitable sites on our third annual Adweek Media Digital Hot List. Among the millions of purveyors of online content, these select players are those that have, over the last year, grabbed the attention of consumers, marketers, the press and pop culture--generating explosive growth in closely watched metrics even as they make headlines for technological innovation, mega ad pacts and buzzworthy content.

Digital Hot List 2007

1. Facebook

It was clear Facebook has nailed the college market when it tied with beer in a survey of what