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Digital Hot List 2005

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Among the millions of purveyors of online content, these select players are those that have, over the last year, grabbed the attention of consumers, marketers, the press and pop culture--generating explosive growth in closely watched metrics even as they make headlines for technological innovation, mega ad pacts and buzzworthy content. Below are AdweekMedia's picks for the 2006 Digital Hot List.

1. Weather.com

Universally praised by buyers for being able to deliver a mass audience (