Cotton Inc.'s Interactive Video Ad Lets Viewers Determine How a Day Plays Out

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Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded content team and Mindshare, Cotton Inc.'s digital spot lasts a little more than one and a half minutes and targets young women.

It lets viewers alter the direction of the ad six times—starting the day by powering up with coffee, walking the dog or exercising, for instance.

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