Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? | Adweek Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? | Adweek
Advertisement
SXSW 2014

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Photo: Getty Images

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the day, listens to Jay-Z or is driving in the rain? Absolutely, per a South by Southwest Interactive panel today called "The Internet of Cars."

"'My windshield wipers are on' is sharable data," said Scott Lange, ecd at Team Detroit, one of the event's speakers. His agency leads marketing for Ford models such as Mustang and Fiesta, among other brands. When asked what vehicles will be like in 2020—a mere six years away—Lange said he "wouldn't want to guess" because car technology was accelerating so rapidly.

And in an era of wearable devices such as Google Glass and smartwatches, Lange and his peers agreed the areas were bound to intersect on a virtual highway that will redefine mobile marketing. After the panel, we asked a few speakers to explain what the convergence means.

Check out their 15-second responses in these Instagram videos:

Scott Lange of Team Detroit:

Heidi Browning, svp of strategic solutions at Pandora:

Dave Knox, CMO at WPP-owned Rockfish:

Advertisement

Advertisement