CNN.com Pulls Out All Stops for Oprah's Book Club Event | Adweek CNN.com Pulls Out All Stops for Oprah's Book Club Event | Adweek
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CNN.com Pulls Out All Stops for Oprah's Book Club Event

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CNN.com has landed Chase as its exclusive sponsor of Monday’s live online event featuring Oprah Winfrey.

Chase is likely betting that the combination of Oprah, her latest book recommendation and the replication of the mega-successful Facebook/inauguration treatment will draw a crowd to tonight’s (Nov. 9) presentation. CNN.com, which just unveiled a major redesign, is hosting a digital version of Oprah’s Book Club, during which the talk legend will discuss with viewers her latest favorite, Say You're One of Them, by the author Uwem Akpan.

To make the most of Oprah’s presence, CNN.com is turning to a tactic reserved thus far for President Obama and Michael Jackson. Viewers of the Oprah Book Club presentation will be able to instantly log on to ask questions via their own Facebook profiles and interact with their Facebook friends circle during the live video.

During the Webcast, Chase will run a combination of pre-roll video spots and banners on the event’s landing page. Plus, as part of a larger ad package Chase will have a presence on CNN.com through the end of this year.