CNN Bows Paid iPhone App for Live Video News Feed | Adweek CNN Bows Paid iPhone App for Live Video News Feed | Adweek
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CNN Bows Paid iPhone App for Live Video News Feed

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CNN on Tuesday (Sept. 29) will launch the CNN iPhone App—which could potentially bring live news footage to millions of mobile devices—for a small fee.

The new app is now available within Apple’s App Store for $1.99, making it one of the few application launched by a traditional media company that carries a dual revenue stream (for example, MSNBC.com’s app, launched in June, is free). CNN has signed on Lexus and Chevron as its launch sponsors.

But unlike many free news application, CNN’s app will stream live video via the Web-based CNN.com Live service, providing iPhone and iTouch users an in-your-pocket means to stay connected to what’s happening in the world, particularly during breaking news events.

In addition, CNN executives are touting the app’s customization features, and its built-specifically-for-the-iPhone design. For example, users can personalize the app to focus on favorite topics or local news. And the app’s headlines will be unique to the iPhone rather than repurposed from the Web.

“We’re starting to get to a place where we have mobile-only editorial,” said KC Estenson, general manager and senior vp of CNN.com. “That’s part of what we think is the value we bring. It’s truly customized, and the experience is more immersive. There is a level of personalization and customization [with this app] you can’t even get on CNN.com.”

Beyond customization features, CNN has also weaved social media into its new app, as users will be able to share content with their Facebook and Twitter circles with a few simple finger taps. They can also elect to clip and save stories for later consumption, even when they’re in areas with no cell phone service--such as on airplanes or subways.

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