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Chinese-Americans Flock to Web

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NEW YORK Marketers trying to tap into the Chinese-American market should take note that a recent survey points to high Internet usage among the demographic.

While the majority of Chinese-Americans, 61 percent, rely on Chinese-language media for their information, there is a significant amount of English-language media usage, with the Internet topping the list.

Global Advertising Strategies, a multicultural advertising firm, in conjunction with Chinese Media Net, found that of those who prefer non-Chinese media as news sources, 88 percent use the Internet, far outpacing television, preferred by 59 percent, and print media at 33 percent.