College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the marketers for deodorant Degree Men may want to keep their eyes on financial company Capital One.
In terms of social branding, they're going head-to-head. Well, kind of.
Data company 4C Insights has created a fun Sweet 16 bracket—with seeds one through 16, just like in college basketball.
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