CBS Sports Tears Roof Off With Online Hoops 'Madness'
CBS Sports’ live Web coverage of the NCAA Men’s Basketball Tournament is off to a roaring start, as the audience for its March Madness on Demand (MMOD) video offering ballooned by 56 percent compared to the same day last year.
On March 19, more than 2.7 million unique users streamed live games via the MMOD video player, which is distributed on CBSSports.com and hundreds of others sites across the CBS Interactive network. During the one-day period, hoops fans viewed 2.8
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