CBS Interactive and Sports Illustrated have entered into a new content-sharing and promotional partnership focused on high school sports, which will encompass both print and the Web.
As part of the deal, SI.com will showcase CBS’ high school news site MaxPreps.com within its own high school section. In addition, MaxPreps.com will be integrated within Sports Illustrated’s long-running Faces in the Crowd content in the magazine and SI.com.
Various SI writers will also be promoted and/or syndicated on CBSSports.com as part of the deal, including college basketball expert (and CBS Sports commentator) Seth Davis along with the popular NFL writer Peter King (of the "Monday Morning Quarterback" column) and prominent baseball writer Tom Verducci.
Plus, SI.com will drive users to several of CBSSports.com’s live video series, including SEC Live and Fantasy Football Today.