Burger King's Canada Move Really Ticks Off Twitter Users

Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub.

The fast-food brand—fresh off a hugely successful Chicken Fries campaign on social media—is taking heat for its plan to purchase Tim Hortons for $11 billion and move its headquarters north of the border. Some customers believe it's primarily a move to gain a tax shelter, and the backlash has begun.

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