The young-male-centric media company Break Media is quickly expanding beyond its stable of owned-and-operated properties to become a full fledged male-skewing ad network.
The company, perhaps best known for its core sophomoric video hub Break.com, announced on Wednesday (June 23) that it had added 23 new partner sites to its purview. Those new partners include the live video streaming outlet Justin.tv, the science and tech-themed RedOrbit.com and the rapidly growing casual gaming destination Spil Games.
In total Break’s collection of properties now reach a whopping 110 million unique users globally, per comScore. Until recently, the company had focused on selling custom ad sponsorships on its own sites, which include Break.com, Allleftturns.com and MadeMan.com. But going forward Break’s sales team will be able to carve up that collection into a dozen vertical categories, including Business/Finance, College, Auto, Parenting and Gaming.