Boost for Joost?

NEW YORK Last week, when Joost finally unveiled its long-awaited Web-based version, it was greeted by the following headline on the social media-focused blog Mashable: “Joost Re-Arranges the Deck Chairs on the Titanic.”

Indeed, deep skepticism reigned last week as the onetime tech-media darling looked to revitalize its flagging business with a more user-friendly, social-networking-infused video site.

But Joost CEO Mike Volpi believes the likes of Hulu owe Joost a great debt. “I don’t think that [those launches] would have happened” were it not for Joost, he said.

While Volpi acknowledges users did not take to Joost’s required software, the strategy was “necessary to get us over the hump.”

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