The Bloombergization of Online Advertising
If only clients could move fast enough
A restaurant chain’s marketing objective is to move more customers from in-store to online ordering.
A retailer wants to measure ads according to real-world visits as opposed to clicks.
Naturally, the right data in the hands of such advertisers can provide an edge over the competition—and many believe it is headed toward a reality in the online ad business where, not unlike Wall Street, the instantaneous analysis of performance and behavior drives results.
Call it the Bloombergization of online advertising.
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