Blockbuster Ramps Up VOD Efforts
Taking a page from Netflix, Blockbuster is set to announce today a partnership with Sonic Solutions for building VOD capabilities into a variety of consumer electronics devices.
Without naming names, Blockbuster said that it expects the partnership’s VOD technology to be built into DVRs, Blu-ray Disc players, set-top boxes, mobile phones, Internet-connected television sets and other devices.
Blockbuster already has deals in place for a digital movie service with 2Wire and Vizio TV, while Sonic has done likewise with LG, Archos, Samsung and others.
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