Attributor Corporation, a company that helps media companies track and monetize syndicated content across the Internet, has inked a deal with the Web video analytics firm TubeMogul to create a new measurement tool designed for tracking viral videos.
According to Attributor executives, while traditionally its products have been used to police the distribution of media company’s copyrighted material as it moves across the Web, this new product will be geared for ad agencies and marketers who have produced videos with the express intention of having them go viral. By combining Attributor’s audio and visual fingerprinting technology with TubeMogul’s claimed ability to monitor video traffic on thousands of sites, brands will be able to monitor how frequently their videos are being shared by Web users.
In other words, the two companies will be able to gauge just how viral a particular video is. "To advertisers, having your video copied across YouTube and other sites is a good thing," explained Matt Robinson, vp of business development for Attributor. "Our partnership [will]...deliver unparalleled visibility."