Apps Go High Tech for Fashion Week

With interactive maps and real-time synching, apps are bringing insider-only events to the masses

As any Fashion Week attendee worth her weight in Chanel can tell you, nothing is more essential for a successful round of shows than a well-equipped iPhone. (Apart from an inspired ensemble, that is.) But just a few years ago, uses for the now-ubiquitous device were limited. You could frantically Google venue locations, snap a few fuzzy photos and send them to your assistant, but that was about it.

In 2008, Condé Nast’s Style.com released its first smartphone app, allowing the fashion-obsessed to browse look-by-look slide shows of designer presentations, behind-the-scenes photos, and reviews—making “outsiders into insiders,” said Style.com

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