AppNexus has picked up $60 million in funding from a "large, Boston-based public equity and asset management firm," per a statement from the ad-tech company, which also revealed that an additional $40 million could be on the way from other investors.
Even without the $40 million, the New York-based player has raised $200 million to date. With such cash in its coffers, AppNexus can be valuated at $1.2 billion.
AppNexus didn't disclose names of investors. It claims to have transacted more than $1 billion in ad spending during 2013.
According to a press release, the company plans to use the new cash to "continue the rapid expansion of its global team and to invest in creating innovations that will transform digital advertising."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in