Apple Stirs Up Mobile Privacy Debate

Cracking down on personalized mobile targeting may lead to more questionable tactics

Apple is apparently cracking down on mobile privacy. But that crackdown may be inadvertently causing a shift in mobile targeting tactics, which may be better or worse for privacy-concerned users and advocates.

Indeed, with privacy in mind, the company is reportedly rejecting applications submitted to its App Store that access UDIDs (unique device identification numbers), which is likely to lead to a rise in alternative mobile tracking methods. The question is, how privacy sensitive are those methods?

Earlier this week, TechCrunch wrote that, as Apple had previously indicated, it was starting to deprecate UDIDs, leaving app developers and advertisers searching for other approaches.

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