September is shaping up to be a big month for Apple. The tech giant is expected to hold an event introducing its long-awaited iPhone 6 on Sept. 9, according to Re/code.
Apple svp Eddy Cue, who heads up the company’s PR initiatives, first generated excitement for Apple’s upcoming fall offerings at the annual Code conference in May. With typical Apple discretion, he only alluded to upcoming news: “We’ve got the best product pipeline that I’ve seen in my 25 years at Apple.” On Sept. 9, consumers may finally get some specifics.
What will be the key features of Apple’s next-generation iPhones? In addition to faster A8 processors, rumor has it they will offer larger displays. This increase is Apple’s response to consumer demand for bigger screen sizes, which have long been offered by competitors Samsung and Galaxy.
Why the September timeframe? Some tech analysts believe it’s a strategic move to pre-empt Samsung’s newest smartphone launch, which is scheduled for mid-September at the IFA trade show in Berlin.
Even with the upcoming product launch, Apple saw robust iPhone sales at the end of Q2, up 12.7 percent from last June.