Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

Attracts 25,000 followers in 2 hours

After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need it most."

Within two hours of opening the account, the page racked up 24,000 followers, posting more than 184 tweets to folks with questions about their iPhones, iPads and laptops.

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