Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept. 9 launch of the first iWatch and next-generation iPhone, which will both connect to Apple's new health tracking software dubbed HealthKit.

The Financial Times dug into the new iOS developer agreement to find new wording, including a clause that says developers may "not sell an end-user's health information collected through the HealthKit API to advertising platforms, data brokers or information resellers."

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