AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the Publicis umbrella greater access to AOL's premium reserve and private marketplaces, as well as non-reserved video environments.

"AOL is transforming as a company and as a partner into a programmatic advertising platform, and today's announcement is another big step in our strategy. Publicis is a global leader in digital advertising, and we are excited to advance our global partnership into video and linear TV on the ONE by AOL platform," said AOL CEO Tim Armstrong in a statement.

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