AOL to Launch New Campaign Management Platform
AOL has unveiled Advertising.com Ad Desk, a new campaign management platform aimed at midsized agencies and advertisers.
The new Ad Desk will allow display advertisers to take a more active role in their online ad campaigns. They’ll be able to access information on AOL’s various properties, such as demographics and audience sizes, and make decisions on how and when campaigns should run—without having to go through AOL’s own sales force.
“Transparency and control are the future of online advertising,” said Jeff Levick, evp, AOL Advertising.
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