45,000 Pieces of Branded Content Were Created on Whisper for The Americans

Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images.

The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans.

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