Alliance for SBS, MySpace Latino
NEW YORK Spanish Broadcasting System’s TV and radio properties are joining forces with MySpace Latino to launch a promotional campaign aimed at drawing 1 million Hispanics to the social networking site.
The push to create a wide Hispanic community of online users is titled “Queremos un millon de amigos” (“We want a million friends”) and will air via SBS owned and operated Mega TV and 21 radio stations and their respective Web portals. The goal is to attract Hispanics to MySpaceLatino.com,
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