Adweek.com's Top 10 Technology Stories of 2012 | Adweek Adweek.com's Top 10 Technology Stories of 2012 | Adweek
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Adweek.com's Top 10 Technology Stories of 2012

From the Digital Hot List to SXSW, from Shazam to Facebook to Pinterest

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Here are the 10 most-read technology stories published on Adweek.com in 2012:
 

Women Who Go Their Own Way10

By Ki Mae Heussner
Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops to launch some kick-ass companies. Here are 10 emerging female-founded startups you should know.
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Facebook Rolls Out Timeline to Brand Pages9

By Tim Peterson and Ki Mae Heussner
The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September.
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Hot List 2012: Digital Winners8

By Adweek staff
"Hot" is, of course, relative. We reserve the designation for those media brands and media people thriving despite competition, market forces and that bugaboo of every business: the ever elusive consumer. Across weeks, we studied factors including advertising business, audience numbers, category supremacy, creativity, innovation, industry accolades and social buzz. We also invited you to chime in—and that you did, to the tune of more than 1 million votes. Now check out the winners—just try not to get scorched.
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Survey: Women Trust Pinterest More Than Facebook, Twitter7

By Ki Mae Heussner
Pinterest may be a social media newcomer, but, apparently, it’s already beating Twitter and Facebook when it comes to trust among women in the U.S. According to BlogHer’s annual study on women and social media, when asked whether they trusted different social media sources, 81 percent of women representing the general U.S. population said they trusted blogs and Pinterest, while 67 percent said they trusted Facebook and 73 percent said they trusted Twitter.
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Shazam to Power Up to a Third of Super Bowl Ads6

By Erin Griffith
Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the company’s going beyond its simple, original mission of “name that tune.” With that kind of scale, Shazam has its sights set above mobile ads (the standard money maker for apps, which is still a relatively small slice of an ad budget) and into the big money: television.
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Heading to SXSW? 5 Trends to Watch5

By Ki Mae Heussner
Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin, Texas, for South by Southwest. This week, the annual South by Southwest Interactive conference—the five-day extravaganza where techies congregate to opine about social media by day and socialize over beer and brisket by night—kicks off. And it looks like it's shaping up to be as big and busy (and boozy) as ever before.
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The Problem With Online Advertising Is That There Are So Many Problems4

By Mike Shields
Want to know why many big brand advertisers are still seriously wary of the Internet? Just check out Dumage.com.
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Where Are You Going, Where Have You Been?3

By Tim Peterson
That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not be so far off after all.
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Streaming Music Has a Problem—It's a Huge Success2

By Erin Griffith
In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new media consumption features. That night, Sean Parker—Napster founder, early Facebook executive and Spotify investor—threw a lavish warehouse party for conference attendees, serving roast pig and lobster during performances by Snoop Dogg, The Killers, Jane’s Addiction and Kaskade. The next-day posts declaring which users were listening to what bands on Spotify trickled into Facebook’s feeds.
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Brands Pinning It on Pinterest1

By Ki Mae Heussner
Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers.
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