Adobe Borrows From Pinterest in Marketing Cloud Redesign

Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now joined the movement through a redesign of the Adobe Marketing Cloud dashboard.

A presentation slide that walks through Adobe Marketing Cloud’s new user interface describes it as “taking visualization and sharing capabilities (think of how something like Pinterest works) and applying them to the enterprise. Like what Salesforce is doing with its own Marketing Cloud that launched last September, Adobe is retooling its platform as enterprise-minded social network that blends Yammer, Facebook and Pinterest.

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