Ad Targeters Are Laying the Groundwork for Visual Advertising

Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet are black boxes to ad targeters.

While keywords have created multibillion dollar ad businesses like Google’s, the search giant’s famed crawlers can’t detect what objects appear in an article image or user-posted photo, preventing the possibility of serving a Coke ad to someone who just looked at picture with a soda can in the background.

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