60Frames Strikes Up the 'Red Band' | Adweek 60Frames Strikes Up the 'Red Band' | Adweek
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60Frames Strikes Up the 'Red Band'

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60Frames, the digital content producer and distribution firm born last year out of the Beverly Hills, Calif.-based United Talent Agency, has quietly rolled out Red Band Industries--a separate production label geared for incubating edgier fare that may not appeal to mainstream advertisers.

A few weeks ago, 60Frames released a pair of original, envelope-pushing series on the Web under the Red Band moniker: the High School Musical-spoofing Private High Musical and the animated Brangelina Bunch--which pokes fun at Brat Pitt and Angelina Jolie. In addition, the company